11.11.11: World Remembers using Twitter


This year saw the launch of the World’s first Twitter remembrance service.

Marking the momentous 11.11.11 date, several countries – including the UK, Canada, Australia and New Zealand, are doing more than ever before to help everyone remember those brave souls who lost their lives and fought for the life and freedom we have now. As Twitter has proved an instrumental tool for the ‘Freedom of Speech’ over the past few years, it seems even more fitting to make it central to the event.

In the UK, a group organised the first ever Twitter remembrance service of its kind via @poppy_tweet, with a feed that featured readings, prayers, hymns and music (linked to YouTube). The main activity took place on the 11th, but also on the following Sunday, and largely took on a religious slant (as it was led by The Methodist Church).

As a non-religious person myself, I am wondering if that is why it had so few followers (around 1600 at the time of writing)? I totally respect everyone’s right to worship, but remembrance day is not about religion in my mind, it is about recognition, thanks and reflection. However, something which raises awareness, recognises the main social tools of today, and helps to encourage donations for charities such as The British Legion, cannot be a bad thing.

Elsewhere on Twitter, the #2minutesilence hashtag encouraged people to silence themselves on Twitter and Facebook during this time in a mark of respect, and was retweeted by thousands. In Canada they launched a @wearethedead Twitter account on the 11th which began listing all those who had lost their lives during battle and will take 13 years in total to complete, posting 1 name per hour. Really makes you think doesn’t it……

Red Cross – donate your miles


Check out this fantastic concept for The Red Cross from Miami Ad School (Europe). The idea is that people would donate their free air miles to the Red Cross whenever they booked a flight, via an integrated donation link on the airlines/travel website. This would then lead them to a microsite, where they can connect with their social community to boast about their good deed, and encourage others to do the same. Genius!

I like the fact that you could also track your donated ‘miles’ and how they have been used via a mobile app, allowing the charity to start connecting more with the individual and therefore increase their chances of future donations.

Such a great idea, and the integration elements are really simple but well thought out. I do love the Miami Ad School!