Understand Your Global Customers
Everyone in marketing knows the importance of understanding your customers. In a way, this becomes an even more important issue when faced with a global digital strategy, as you not only need to understand them, you also need to look at their regional differences and similarities.Read more
What have you done so far? Conducting a Global Digital Review
Few companies truly have a grip on what is happening globally when it comes to their digital footprint. Local marketing teams can often own social media and localised campaigns, but do you truly know exactly what you have, what has/is working and what isn’t? Read more
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