This cool new tool on the Etsy website allows you to use your Facebook account, and more importantly, the links to your friends on there, to find them a perfect gift this Christmas. It’s a nice idea, and actually quite useful (it has given me a few good ideas for people who are usually hard to buy for, even if most of them are shipped from the US), but does obviously rely on your friends being quite active on their Facebook account, and in particular, what they post, join or ‘like’.
It’s the idea of Etsy personalising their offer to your needs that I really like about this though. It highlights how the way online has developed in the last few years has really turned things around and made the customer in control and expecting more. Utilising the tools and information already out there to tap into, Etsy can showcase their products based on your needs without you having to do too much. It also gives a relevant reason why you should buy them (i.e. your friend likes Radiohead so why not buy him this great cover print we have on our site, he’ll love it!). It’s much more powerful than a search tool which leaves it up to you to do all the thinking. I am guessing it will create a big increase in sales for them also.