Which digital campaigns have been talked about most this week?
1. Ken & Barbie Reunite
Still lots of talk about this campaign by Mattel Inc. which was launched a few weeks ago in honour of Kens 50th anniversary. Initially people were asked to vote if Barbie should take Ken back after their split on Valentines Day in 2004. Obviously the answer was ‘yes’, as they seem very much together now on the microsite.
This fantastic digital campaign included Barbie and Ken having their own Facebook and Twitter accounts, as well as profiles on the dating site Match.com! They also used Foursquare, YouTube, the main campaign microsite and a tie in with a US ‘Find the perfect boyfriend’ reality TV show to spread their message.
2. Visit Britain facebook app
VisitBritain has partnered with various travel organisations to launch their ‘Unite the Invite’ campaign, which targets people in the US, Canada, New Zealand and Australia. The Facebook app, created by Albion, cleverly ‘splits’ the participants virtual invitation to the UK in half and gives the other half to a different participant, who they then need to find using only a profile picture and the power of their own friendship groups and social networks. Very viral!
3. Jim Bean
To tie in with their TV ad, Jim Bean have launched a digital campaign which reinforces their message of ‘making a bold choice’. Via their Facebook or Twitter communities you can share your own bold decisions with the brand, as well access lots of video content and downloads.