Check out this fantastic concept for The Red Cross from Miami Ad School (Europe). The idea is that people would donate their free air miles to the Red Cross whenever they booked a flight, via an integrated donation link on the airlines/travel website. This would then lead them to a microsite, where they can connect with their social community to boast about their good deed, and encourage others to do the same. Genius!
I like the fact that you could also track your donated ‘miles’ and how they have been used via a mobile app, allowing the charity to start connecting more with the individual and therefore increase their chances of future donations.
Such a great idea, and the integration elements are really simple but well thought out. I do love the Miami Ad School!