Love is in the air

Whilst it’s not their first app, Virgin Atlantic have recently unveiled their latest creation – Flight Tracker – with a nice little video to launch. They enlisted the help of comedy production company Hoot, working with their agency LBi, to develop an amusing introduction to the app during which Terry (Alex MacQueen from The Inbetweeners and The Thick of It) talks about his love for ‘Rose’ – a plane that he now tracks using the app because he is no longer allowed anywhere near it!

I love the fact that Virgin have taken the creation of this video seriously enough to enlist some real production talent, and if you look at some of the figures the ‘best of 2010’ videos were receiving in my last post, you can see why they should do!

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