Waitrose finally getting social in time for Christmas

All this snow in Yorkshire is making me feel very festive (and cold!) so I thought I would kick off December by having a look around to see who is doing what online for Christmas 2010.

Waitrose have finally entered the World of social media with their Christmas campaign ‘Heston’s Prize Pudding’, which is featured on Facebook and ties in with the recent launch of their You Tube channel and Waitrose Facebook page.

The idea is that users ‘like’ the Facebook page and whenever they see a ‘Prize Pudding’ in their newsfeed they can click through to play the game by adding the unique code into the competition app. The first 5 of your friends to also click on it can claim one of the virtual slices, one of which contains a ‘silver sixpence’. The winner of this will then be sent a voucher which they can redeem in store. Prizes include mince pies or a years worth of free shopping at Waitrose! Slices without a sixpence contain Christmas tips as well as a money saving voucher promoting their online shopping (very clever!).

This is all nicely integrated with the launch of the limited edition Heston Blumenthal Hidden Orange Christmas Pudding in stores, which I think is great. Joining up the online and offline is often something left out, but can be very valuable in any campaign or competition.

The campaign has also been seeded amongst some of the key online food bloggers, to help spread the message virally. Looking forward to seeing the results from this ‘joined up thinking’ by agency Kittcat Nohr Alexander Shaw after the tinsel is put away.

Right, off to have a hot chocolate infront of the log fire and watch the snow fall…..


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