Nike experimental campaign using Facebook Places

I’m sure that we’re gonna see lots more of this type of thing in the future – Nike recently  joined forces with a popular take-away food van in a US city in order to try out a localised test using Facebook Places. After following tweeted clues directing you to the truck, if you got there in time and ordered a ‘Destroyer Burrito’ you ended up with one of their Varsity Destroyer Jackets for free. Whilst the jacket itself is not really my cup of tea, I’m loving the idea. A truly interactive campaign. I can see how on a larger scale you could really create some buzz around it both online and offline.

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